Recently I’ve noticed a lot of questions on LinkedIn and a few other forums about email marketing. The number one question seems to be whether or not it’s a good idea. So, I decided to tackle this somewhat controversial issue myself.
First off, since I am a Virtual Marketing Assistant, I believe email marketing can be very beneficial to small businesses – IF it is done the right way. Heck, I rely on email for 99.9% of my communication with clients and potential clients. Email marketing is a very affordable way to get your marketing message out to potential customers and clients. With services as low as $30 a month, you can send out numerous emails to thousands of people instantly. There are no other advertising options that I’m aware of that can even come close to it. Just as with direct mail, if your email is worded correctly and includes an action item of some type, you can measure your ROI quite effectively.
Continue reading ‘Email newsletter marketing: to send or not to send? That is the question.’
