Email Marketing – A Follow Up. The Experts Weigh In.

As I scanned through my Google Alerts today, I found not one but TWO blogs about email marketing.  According to Mike Alvero’s blog over at Internet Marketing Tips, email is not only the most effective marketing tool, but also the most efficient marketing tool for online businesses – when sent to a GOOD, TARGETED list of subscribers.    Robert Fleming at the eMarketing Association also posted an Email Marketing blog today about the potential benefits to a business when utilizing email marketing.